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Portfolio
A Selection of Creative Projects

01
VICTORINOX X LA MARZOCCO DESIGN DIRECTION
Design direcion and creation of Victorinox x La Marzocco concepts: Swiss Army Knife design, Packaging and La Marzocco coffee machine design.
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02
VICTORINOX PRODUCT DESIGN GUIDELINES
(Swiss Army Knife, Cutlery, Travel gear & Watches)
Strategy lead and co-creation of the Design Framework for Victorinox. Ingluding design guidelines, templates and tools.

03
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

04
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

05
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

06
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

07
VICTORINOX INOX CAMPAIGN CREATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

08
VICTORINOX INOX GLOBAL ASSETS ROLLOT
Creative Ideation of the watches campaign and direction of the graphic design team responsible for assets delivery

09
VICTORINOX INOX CAMPAIGN OOH
Direction of the graphic design team responsible for assets delivery

10
VICTORINOX NEW CI GLOBAL ROLLOUT
Led the graphic design team in creating and delivering assets for the global rollout of Victorinox’s new CI.

11
VICTORINOX MARKETING ASSETS
Led the graphic design and 3D team in creating and delivering assets for the global rollout of Victorinox’s new CI.
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12
VICTORINOX X ADIDAS COLLABORATION PRODUCT DESIGN (CO-CREATION)
Co-creation of the collaboration product bundle: Packaging, Swiss Army Knife and Shoes.

13
SWAROVSKI A/W CAMPAIGN
Agency management and creative development of the Swarovski AW campaign 2012

14
SWAROVSKI XMAS CAMPAIGN
Agency management and creative development of the Swarovski Xmas campaign 2012

15
SWAROVSKI S/S CAMPAIGN
Agency management and creative development of the Swarovski SS campaign 2012

16
SWAROVSKI GLOBAL RETAIL & DISPLAY DESIGN & ROLLOUT
Design and development of Swarovski new display system for global implementation.

17
IWC GLOBAL DISPLAY DESIGN
Design and development of IWC new display system for global implementation.

18
IWC FLAGSHIP WINDOW DESIGN
Window design for the first IWC flagship store in Hong Kong

19
IWC VINTAGE COLLECTION WINDOW DESIGN
Window animations and furniture design for the launch of the special Vintage Watches collection

20
IWC WINDOW DESIGN
Window animations and furniture design for the launch of special Watches collection

21
IWC STORE DESIGN
Designed bespoke furniture for new boutique openings worldwide.

22
IWC BOUTIQUE DESIGN
Designed bespoke furniture for new boutique openings worldwide.

23
IWC FLAGSHIP STORE INTERIOR DESIGN
Designed bespoke furniture for new flagship store opening. Special animation for Aquatimer collection

24
IWC PACKAGING CONCEPT

25
IWC SUSTAINABLE PACKAGING CONCEPT

26
IWC SUSTAINABLE PACKAGING CONCEPT

27
ADIDAS HYPERRIDE GLORIFIER
Special glorifier for global distribution for Adidas Hyperride collection

28
SPORTS BODY SPLASH BOTTLE
Independent project for sports bottle for perfume.

29
TIMBERLAND OPTICS BAG
Suitcase for optics. Timberland premium selling kit,

30
BUDWEISER GLORIFIER
Budweiser celebratory glorifier

31
IWC MEN'S JEWELRY COLLECTION
Special jewelry collection for IWC

32
VERSACE SEASONAL PACKAGING
Gift packaging for Xmas collection Versace cosmetics.

33
VERSACE MAKEUP JEWELRY DESIGN
Versace charms bracelet design.

34
VERSACE SEASONAL DISPLAY
SS collection display

35
SCHLAFPERLE ZÜRICH STORE DESIGN
Schlafperle Brand elements and store design

36
AQUA DI PARMA LAUNCH & TOOLKIT
Visual design, displays and bottle design of Aqua di Parma Blu Mediterraneo collection
01 / 36
VICTORINOX X LA MARZOCCO DESIGN DIRECTION
Design direcion and creation of Victorinox x La Marzocco concepts: Swiss Army Knife design, Packaging and La Marzocco coffee machine design.

01
VICTORINOX X LA MARZOCCO DESIGN DIRECTION
Design direcion and creation of Victorinox x La Marzocco concepts: Swiss Army Knife design, Packaging and La Marzocco coffee machine design.
.jpeg)
02
VICTORINOX PRODUCT DESIGN GUIDELINES
(Swiss Army Knife, Cutlery, Travel gear & Watches)
Strategy lead and co-creation of the Design Framework for Victorinox. Ingluding design guidelines, templates and tools.

03
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

04
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

05
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

06
VICTORINOX INOX CAMPAIGN CREATIVE IDEATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

07
VICTORINOX INOX CAMPAIGN CREATION
Creative Ideation of the watches campaign and direction of the 3D content creation team

08
VICTORINOX INOX GLOBAL ASSETS ROLLOT
Creative Ideation of the watches campaign and direction of the graphic design team responsible for assets delivery

09
VICTORINOX INOX CAMPAIGN OOH
Direction of the graphic design team responsible for assets delivery

10
VICTORINOX NEW CI GLOBAL ROLLOUT
Led the graphic design team in creating and delivering assets for the global rollout of Victorinox’s new CI.

11
VICTORINOX MARKETING ASSETS
Led the graphic design and 3D team in creating and delivering assets for the global rollout of Victorinox’s new CI.
.webp)
12
VICTORINOX X ADIDAS COLLABORATION PRODUCT DESIGN (CO-CREATION)
Co-creation of the collaboration product bundle: Packaging, Swiss Army Knife and Shoes.

13
SWAROVSKI A/W CAMPAIGN
Agency management and creative development of the Swarovski AW campaign 2012

14
SWAROVSKI XMAS CAMPAIGN
Agency management and creative development of the Swarovski Xmas campaign 2012

15
SWAROVSKI S/S CAMPAIGN
Agency management and creative development of the Swarovski SS campaign 2012

16
SWAROVSKI GLOBAL RETAIL & DISPLAY DESIGN & ROLLOUT
Design and development of Swarovski new display system for global implementation.

17
IWC GLOBAL DISPLAY DESIGN
Design and development of IWC new display system for global implementation.

18
IWC FLAGSHIP WINDOW DESIGN
Window design for the first IWC flagship store in Hong Kong

19
IWC VINTAGE COLLECTION WINDOW DESIGN
Window animations and furniture design for the launch of the special Vintage Watches collection

20
IWC WINDOW DESIGN
Window animations and furniture design for the launch of special Watches collection

21
IWC STORE DESIGN
Designed bespoke furniture for new boutique openings worldwide.

22
IWC BOUTIQUE DESIGN
Designed bespoke furniture for new boutique openings worldwide.

23
IWC FLAGSHIP STORE INTERIOR DESIGN
Designed bespoke furniture for new flagship store opening. Special animation for Aquatimer collection

24
IWC PACKAGING CONCEPT

25
IWC SUSTAINABLE PACKAGING CONCEPT

26
IWC SUSTAINABLE PACKAGING CONCEPT

27
ADIDAS HYPERRIDE GLORIFIER
Special glorifier for global distribution for Adidas Hyperride collection

28
SPORTS BODY SPLASH BOTTLE
Independent project for sports bottle for perfume.

29
TIMBERLAND OPTICS BAG
Suitcase for optics. Timberland premium selling kit,

30
BUDWEISER GLORIFIER
Budweiser celebratory glorifier

31
IWC MEN'S JEWELRY COLLECTION
Special jewelry collection for IWC

32
VERSACE SEASONAL PACKAGING
Gift packaging for Xmas collection Versace cosmetics.

33
VERSACE MAKEUP JEWELRY DESIGN
Versace charms bracelet design.

34
VERSACE SEASONAL DISPLAY
SS collection display

35
SCHLAFPERLE ZÜRICH STORE DESIGN
Schlafperle Brand elements and store design

36
AQUA DI PARMA LAUNCH & TOOLKIT
Visual design, displays and bottle design of Aqua di Parma Blu Mediterraneo collection
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